Empowering Chewing Gums.
Redefining the concept of lifestyle products, Professor Dr. med. Florian Pfab, a renowned sports and nutritional medicine expert, envisioned delivering performance-enhancing, evidence-based micronutrients through the convenient form of chewing gum. By administering these active ingredients directly through the oral mucosa, they are swiftly absorbed into the bloodstream, unlocking their superpowers.
Amidst the outbreak of the Corona pandemic, the professor‘s initial trials with these special gums led to the creation of CovexGum — a gum designed to reduce viral load and minimize the risk of infection. This groundbreaking development sparked the journey of Clevergum, which soon expanded to include an array of carefully tailored gums to meet various needs. From Magnesium-Gum to Vitamin-D3-Gum and Performance-Gum, the portfolio caters to diverse requirements.
The creative studio took on the challenge of translating Clevergum’s versatility as both a lifestyle and medical product into its visual identity. The result: The Clevergum-Periodic System.
This innovative system provides a structured representation of the entire product range, implicitly conveying efficacy and the scientific background behind Clevergum’s formulations. Each gum represents an element in this periodical system, combining the perfect balance of functionality and style.
With Clevergum, consumers can elevate their daily routine to new heights. These power-packed chewing gums not only enhance physical performance but also offer a seamless blend of style and substance. The convenience of the gum form allows for easy on-the-go consumption, ensuring that you stay at the top of your game, no matter the situation.
Crafted with the utmost care, Clevergum brings together cutting-edge science and the best of nature, promising a delightful and effective way to supplement your nutritional needs. Prof. Dr. Pfab’s dedication to evidence-based nutrition ensures that each gum is meticulously formulated for optimal absorption and impact.
As we navigate through life’s demands, Clevergum stands as an innovative ally—a product that defies convention by merging functionality with innovation. By embracing the vision of a visionary sports and nutritional medicine expert, Clevergum embodies the future of nutrition delivery.
In a world that constantly seeks smarter solutions, Clevergum has taken the leap, revolutionizing how we consume essential nutrients. The Clevergum-Periodic System serves as a testament to the brand’s commitment to science and effectiveness, shaping a brighter and healthier future for all. Experience the power of Clevergum and unlock your potential, one chew at a time.
- Agency/Creative: Das Kreative Studio
- Article Title: Empowering Chewing Gums by Das Kreative Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Hamburg
- Market Region: Europe
- Project Deliverables: 2D Design, 3D Modelling, Art Direction
- Format: Box, Jar
- Substrate: Plastic, Pulp Carton, Pulp Paper
- Industry: Health Care
- Keywords: chewing gum, supplements, vitamins, minerals, pharma
Design Director: Clara Sonntag
Creative Director: Robert Bork
Partner & Creative Director: Katrin Niesen
Senior Creative: Susann Berger