In the heart of a busy city, there’s a special place called Holy Donut. It’s where doughnut fans, all-day breakfast lovers, and coffee enthusiasts gather. Here, you can enjoy tasty flavours and vibrant colours every day, turning simple moments into cherished memories.
To make this experience even more special, Holy Donut trusted me to create unique packaging for their treats. I designed an exclusive octagonal-shaped cake box to leave a unique impression and enhance the brand’s prestige. Functionality was a key factor in crafting this flat folding custom box. It features a built-in handle for easy carrying and assembles seamlessly with self-locking tabs. On the inside, a special anti-grease coating preserves the freshness and appearance of the products. The packaging is incredibly convenient, ensuring effortless unboxing and quick access to the treats. Elegant but strong structure is adapted to support the weight of the cake for safe carrying. The octagonal shape was inspired by the gradual unfolding of a flower’s petals, much like the delightful surprises hidden inside.
The new design captures the essence of Holy Donut perfectly – it features bold patterns, a splash of sunshine yellow, timeless black and white, and a touch of elegant gold foil. To maintain consistency, I upgraded both the 3-seater and 6-seater doughnut boxes with the same vibrant colors and lively geometric patterns. These boxes also fold flat, providing great convenience for use. Additionally, I introduced a single doughnut box, ideal for those days when you’re in the mood for a solo doughnut or bagel adventure.
Each Holy Donut box shares a sweet story that stays even after the last bite. It’s a promise of a flavourful adventure, inviting you to savor life’s moments of sweetness with every visit.
CREDIT
- Agency/Creative: Emilija Uzukauskiene
- Article Title: Emilija Uzukauskiene’s Innovative Octagonal Cake Packaging Design for Holy Donut
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Lithuania
- Agency/Creative City: Kaunas
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: cake box, bakery, pastry, donut, cafe, confectionery, sweets,
-
Credits:
Photo: Gerda zemaityte