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EME’s Strategy for Making Mixed-Up Cocktail Co. Stand Out in Retail

EME’s Strategy for Making Mixed-Up Cocktail Co. Stand Out in Retail

We were commissioned to create a bold and adventurous brand identity for Mixed-Up Cocktail Co., the latest innovation from Little Toad Creek Brewery & Distillery. Rooted in the heart of the Gila Wilderness in Southwest New Mexico, this line of premium canned cocktails is crafted with all-natural ingredients, zero additives, and unique flavor profiles that celebrate quality without compromise.

The essence of Mixed-Up Cocktail Co. is vibrant, energetic, and playful, mirroring the bold flavors of the drinks. Our goal was to design a brand that speaks to a community of adventurous, free-spirited individuals—people who embrace nature, spontaneity, and fun. The design had to feel fresh, exciting, and out of the box, just like the product itself.

The brand’s visual language invites consumers to enjoy a colorful, joyful, and spontaneous experience, whether at a backyard, barbecue, a mountain trail, or a day at the beach.
By combining bold visuals, strong storytelling, and an adventurous spirit, our design ensures that Mixed-Up Cocktail Co. stands out in the crowded market of canned cocktails, offering an identity as vibrant and fearless as the drink itself.

Mixed-Up Cocktail Co. isn’t just a drink—it’s a lifestyle. The brand’s visual language invites consumers to enjoy a colorful, joyful, and spontaneous experience, whether at a backyard gathering, a mountain trail, or a beach bonfire.
By combining bold visuals, strong storytelling, and an adventurous spirit, our design ensures that Mixed-Up Cocktail Co. stands out in the crowded market of canned cocktails, offering an identity as vibrant and fearless as the drink itself.

CREDIT

  • Agency/Creative: EME
  • Article Title: EME’s Strategy for Making Mixed-Up Cocktail Co. Stand Out in Retail
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: El Paso
  • Market Region: North America
  • Project Deliverables: Advertising, Animation, Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Tone of Voice, Branding, Character Design, Illustration, Motion Graphics, Packaging Design
  • Industry: Food/Beverage
  • Keywords: cocktails, branding, fun, adventure, lifestyle, illustration, colorful, vibes

  • Credits:
    Creative Director: Joel Martinez
    Designer/Illustrator: Adrian Cuellar
    Motion graphics: Alan Carrillo
    Project Manager: Iris Morales

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