Emerald de Wai is a Fijian company that bottles mineral water directly from sources in the lush forests of Fiji. The words “Emerald” in English, “de” in French, and “wai” in Fijian are combined to form the name that means “emerald of water.”
The creation of the symbol was a meticulous process, where each stroke was made with great care to convey the unique essence of Emerald de Wai. The logo is a brilliant visual representation of this concept, with shapes reminiscent of the cutting of an emerald, with a water drop delicately positioned in the center. This balanced composition highlights the connection between the beauty of the precious stone and the purity of the water that the company offers.
The typography, exclusively designed for the brand, is an example of a commitment to excellence: typography that is also cut to reference the symbol, conveying elegance and exclusivity. Titles use a sophisticated font that adds a layer of sophistication to the visual identity, while a second font was chosen for the text, creating an attractive and readable visual hierarchy.
Supporting graphic elements also play a fundamental role in building the brand’s identity. Each one was designed with attention to detail to convey the “cut” effect of an emerald. The color palette is a blend of emerald and water tones, creating a vivid visual connection between the product and its natural origin. All of these graphic elements were carefully crafted to ensure that the visual identity of Emerald de Wai reflected the quality, beauty, and luxury associated with the product.
Currently, the company is in the process of implementing its visual identity, aiming to reflect excellence in all aspects of its product, committed to delivering quality and luxury. With a meticulously crafted visual identity, the company is ready to establish its presence in the luxury water market, offering a unique and exclusive experience where the beauty and purity of nature meet sophistication in every bottle.
- Agency/Creative: Lucas Coradi
- Article Title: Emerald de Wai Visual Identity by Lucas Coradi
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Campinas
- Market Region: Global
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Refinement, Brand Tone of Voice, Creative Direction, Design, Graphic Design, Logo Design, Packaging Design, Pattern Design, Poster Design, T-Shirt Design, Type Design, Typography
- Industry: Food/Beverage
- Keywords: mineral water emerald green symbol logo drink beverage elegant luxury
Design / art direction: Lucas Coradi
Motion: Gabriel Kazuo
Bottle image: Ricardo Ferreira