In a saturated spirits market, where conformity reigns supreme, only a few daring brands venture into more fertile grounds. Enter The Cabinet, a brand design agency that, in the pursuit of innovation, draws inspiration from the myth of produce, knowledge, and irresistible temptation. The result? The birth of EVE – English Apple Vodka.
At The Pleasant Land Distillery, a commitment to sustainability is paramount. Their dedication to the highest standards is evident in the exclusive use of locally sourced ingredients in the meticulous crafting of their products. Fueled by a profound desire to push the boundaries of distillation and armed with a plentiful bushel of local apples, the team embarked on a groundbreaking journey to create a vodka like no other—an apple vodka.
Thus, Eve emerged as a pioneer, proudly claiming the title of the first English vodka crafted solely from apples, we believe. A spirit deserving of a brand that transcends the ordinary, elevating its humble ingredients and straightforward distillate to reflect a manifestly higher power.
The Eve brand, meticulously designed to encapsulate the purity and richness of the product, seeks to transcend the realm of mere mortal vodkas. Its visual identity features a transcendent apple from the tree of life, set against a landscape imbued with subtle details and deep meaning. The timeless tale of the serpent intertwines with the narrative of the design, creating a living story that unfolds across the various edges of the bottle.
As this captivating story comes to life, we eagerly anticipate the reactions of consumers encountering Eve on the shelves of bars and restaurants nationwide. The design is not merely an aesthetic choice but a portal into a narrative that enhances the drinking experience, inviting consumers to partake in the myth and allure that Eve, the English Apple Vodka, encapsulates. The journey from the orchards to the bottle is not just a production process; it’s a tale of innovation, sustainability, and the pursuit of extraordinary spirits in a world saturated with the ordinary.
- Agency/Creative: The Cabinet
- Article Title: Embracing Temptation And Flavour To Charm New Vodka Devotees
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Vodka, Spirits, English, Apple
Design Lead: Alex Deamon
Strategy: Elliot Wilson