About: Re:Wear is a thrift shop where pre-loved fashion from renowned brands finds new life. Dedicated to offering a selection of quality clothing and accessories at affordable prices, providing a stylish alternative to fast fashion.

The inventory includes pre-owned clothing and accessories from well-known brands, catering to individuals who seek to express their style with authenticity. From designer labels to everyday favourites, every piece in the collection meets stringent quality standards, allowing customers to discover hidden gems and express their unique style.

Goal: The mission was to craft a brand that embodies style, vintage charm, and uncompromising quality, aligning seamlessly with core values. Extensive research and brainstorming led to identifying keywords that define the brand essence – terms like stylish, vintage, and quality.

These concepts were translated into a visual identity that not only exudes aesthetic appeal but also adheres to the principles of design layout, typography, and color theory. The focus was on capturing the true spirit of the brand, delving beyond surface aesthetics.

Solution: The brand identity is anchored in core values of style, vintage appeal, and quality craftsmanship. A distinctive wordmark logo was created, subtly incorporating a reversed “:” to symbolize “re,” resembling a star that signifies elegance.

The chosen color palette reflects a vintage aesthetic, curated to evoke nostalgia and timeless appeal. Each hue was meticulously selected to convey the essence of the brand.

In the design approach, layout played a crucial role in ensuring consistency across various elements, from posters to packaging. Typography was deliberately chosen to complement the brand identity, maintaining focus on the name and core values.

The packaging design captivates attention while emphasising the brand name, reinforcing the feeling of style, vintage, and quality.