Wargo is a craft brewery located in the south of Brazil. After two unsuccessful packaging designs, Gank was invited to develop a new identity for the brand and packaging. Wargo represents the legend of a wolf who lived with soldiers in a military training camp in Saxony, who produced craft beers at leisure. Based on this briefing, we seek through illustrations to represent the figure of the wolf in a way that seems friendly without losing its imposing appearance.
CREDIT
- Agency/Creative: Gank
- Article Title: Embalagem Cerveja Germal Pils Wargo
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Naming, Brand Redesign, Graphic Design, Illustration, Packaging Design, Product Architecture, Rebranding
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
