WeMeta is the go-to platform for all things Metaverse. It was created because of the need to make the Metaverse more accessible, more useful, and more exciting for users all across the world.
Before WeMeta users were trying to join the Metaverse hitting all kinds of obstacles. For instance, the price of Land was unclear, or it was difficult to know the location of the Land being bought. WeMeta offers simple and clear tools and integrations to manage Land portfolios.
The platform is young and growing. Embacy’s objective was to make people navigate through the Metaverses informatively, without forgetting prior knowledge and understanding of the Land.
The project turned out very futuristic with various illustrations. Every detail is thought through in the created Metaverse. Buildings are of complex forms, multifaceted, high-risen, futuristic and utopian. They can stand alone to form the background or be part of the overall setting to interact with people. The interaction between the setting and people is very important because it develops a friendly and people-oriented atmosphere.
The dynamics of the world are additionally highlighted by flying transport and monorails. All the illustrative objects and details match the overall mood of a busy megacity.
Purple color is prevalent in the project, it is a significant eye-catching element of the visual identity. A beautiful gradient, called WeMeta Gradient, enhances the feeling that the project is like something from the future.
The logo is simple but still recognizable and scalable. It is beautiful in its simplicity.
- Agency/Creative: Embacy
- Article Title: Embacy Creates Brand New Visual Language for WeMeta
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Global
- Project Deliverables: Brand Identity, Graphic Design, Illustration, Interaction Design, Logo Design
- Industry: Technology
- Keywords: WeMeta, Metaverse, USA, Branding, Illustration, Logo Design, Crypto, Purple, Gradient, Digital
Head of Branding: Asya Iljushechkina
Project manager: Andrew Kravtsov
Project Manager: Sasha Chuguevskaya
Designer: Darya Kirsanova
Designer: Adelya Sabirova
Designer: Lera Belobragina
Communication designer: Sasha Korshenyuk
Communication designer: Maria Roshka