Kinescope is a customizable all-in-one video tool for any business. It is building digital video infrastructure for the Internet, which can be described as affordable, business-friendly and technologically advanced. The product is relatively new to the market. Because of a more high-tech approach, Kinescope offers solutions for business at lower prices. It offers a video player, live streaming, video manager, analytics, and smart marketing tools.

The initial goal was to create a unique visual style that would reflect the product and visually differentiate it from the competitors.

The design concept is about the different associations with the equipment used for the video recording – the kinescope. Looking for the idea, we learned how the kinescope works. Its work is based on the conversion of electrical signals into light signals. When overlaid three-color channels (RGB) give a white color. This process metaphorically represents the customization and versatility of the Kinescope product.

The logotype of Kinescope is a combination of graphic and typographic elements. A simple line takes the shapes used throughout the identity and transforms them into a camera – not just any camera, but the cult classic Kodak Super 8mm. Stylish with just a hint of retro. Three dots on the logo symbolize the three pillars of Kinescope: Customizable, For any business, All-in-one tool. Together they add to the play sign, which refers the video player.

The logo became the source of inspiration for the pattern. The pattern can be scaled and adjusted with simple shapes. Some interesting visual effects can be created using masks.