Kranus Health is a German medtech startup that rethinks male healthcare comprehensively and improves treatment within the healthcare system for patients and doctors. Kranus employs a step-by-step approach to men’s health.
Kranus Health is an umbrella brand. One of Kranus’ sub-brands is Kranus Edera, the app on prescription to treat erection problems. Men can access the app via a smartphone right from home.
Embacy’s goal was to create a visual language for the umbrella brand that has a step-by-step approach at the core. The solution was the color system for different sub-brands. A medium-light shade of cyan-blue is the primary color for Kranus Edera, while vivid orange – for Kranus Health. Nine other colors can be used for future projects.
The style is built on minimalist blocks, which symbolise the stages of treatment. The cohesion of these blocks and the development in the style symbolises medical sterility, the text enclosed in the blocks – evidence, expertise and stability of the methods.
Photostyle plays a significant role in branding. It should create the feeling that people from the photos are no Alain Delons, but men just like any other user of the app.
The basic version of the logo is a combination of graphic and typographic elements. This version is used in merchandise, signage, SMM and communications with an audience that is already familiar with the brand.
The main font of the brand is Neue Montreal with a thickness of Regular. Bold is used in large typography, such as headlines on posters or banners.
CREDIT
- Agency/Creative: Embacy
- Article Title: Embacy Created a Brand Identity for Kranus Health
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Global
- Project Deliverables: Art Direction, Brand Identity, Branding, Graphic Design, Logo Design, Photography
- Industry: Health Care
- Keywords: Medtech, Healthcare, Germany, Branding, Clean, Photostyle
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Credits:
Producer: Asya Iljushechkina
Art Direction: Nastya Galeeva
Art Direction: Elisey Soloviev
Art Direction: Nikita Sobolev
Project Manager: Denis Zatsepilin
Brand Design: Anna Koval
Brand Designer: Nikita Gudkov
Illustrator: Lera Belobragina
Communication: Maria Roshka
Communication: Sasha Korshenyuk
