We are a global design studio Embacy. Our latest design project is a branding and website for UNO.Farm. It is a yield farming aggregator. Yield farming is considered one of the most popular investment strategies in DeFi. UNO.Farm brings together all the best yield sources in DeFi into one tool.
It is not our first experience with a crypto product. The demand in this sphere is growing and growing. And our mission – to be a part of it. We have learnt a lot while designing such products. Read further about how we came up with the idea for UNO.Farm.
We have made a very nostalgic brand identity, which is functional as well. The brand identity brings back memories of the old colourful American comic books, posters and cartoons. Throughout the case study, you can see a flying saucer. It is a very significant branding element, which metaphorically shows the philosophy of UNO.Farm. It moves quickly through the space to let Uno.Farm users earn more and do it safer. The mechanics of the Plate looks like it is looking for algae space funds and profiting from them.
Each UNO.Farm’s graphic element is made in the style of branded illustrations. The unique elements have been created for use on layouts to maintain the composition of the format. Small objects can be placed in various combinations.
We have used texture brushes that mimic screentone and traditional materials such as markers and ink to create the atmosphere of a comic book story. The illustrations are made with an intermittent outline that keeps the feeling of a live drawing by hand.
- Agency/Creative: Embacy
- Article Title: Embacy Create UNO.Farm Brand Identity and Website Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Global
- Project Deliverables: Brand Identity, Design, Web Design
- Industry: Financial
- Keywords: Branding, Webdesign, Logodesign, Crypto, Blockchain, Illustration, Comicbooks,
Art Director: Anastasia Galeeva
Head of Illustration: Lisa Lisa Ivanova
Designer: Nikita Gudkov
Illustrator: Evgenia Varajun
Project Manager: Denis Zatsepilin
Communication: Sasha Korshenyuk
Communication: Masha Roshka