The Premium Group, a French referent player in wealth and insurance solutions, offers through its companies solutions adapted to the savings and asset management of French people.
With this overhaul of its identity, the Group wanted to assert its upmarket strategy. The logo has been refined and tinted with Premium colors.
New graphic codes as well as a visual universe tinged with ocher have been created, and are notably visible on the new website. A graphic universe which now allows the group to strengthen its leadership position with its subsidiaries.
CREDIT
- Agency/Creative: Elodie Cassart
- Article Title: Elodie Cassart Rebranding for the Premium Group
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: France
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Brand Redesign, Brand Refinement, Brand World, Graphic Design, Identity System, Rebranding
- Industry: Financial
- Keywords: Branding, Logotype, Graphic universe, Premium, Website, Asset management, saving
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
