Elodie Cassart Rebranding for the Premium Group
The Premium Group, a French referent player in wealth and insurance solutions, offers through its companies solutions adapted to the savings and asset management of French people.
With this overhaul of its identity, the Group wanted to assert its upmarket strategy. The logo has been refined and tinted with Premium colors.
New graphic codes as well as a visual universe tinged with ocher have been created, and are notably visible on the new website. A graphic universe which now allows the group to strengthen its leadership position with its subsidiaries.
- Design Agency: Elodie Cassart
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Elodie Cassart Rebranding for the Premium Group
- Brand / Project Name: Groupe Premium
- External Design Credits: Responsable Marketing et Communication : Yaëlle Saporta
- Strategic Deliverables: Brand World
- Design Deliverables: Brand Identity, Identity System, Brand Refinement, Brand Redesign, Graphic Design, Brand Digital Design, Rebranding
- Service Brand Application: Brand Guidelines, Email/Newsletter, Presentation, Print Stationery, Social Media, Website
- Location: France
- Market Country: France
- Market Region: Europe
- Project Keywords: Branding, Logotype, Graphic universe, Premium, Website, Asset management, saving
- Industry Category: Financial