Pumpu Studio – Ella Bella Brand Project
Ella Bella is a brand that makes women feel unique, radiant and beautiful, offering different services in one place: dress rental, professional makeup and rental of accessories of an incomparable style.
We create a naming inspired by all contemporary women who love to express their femininity and glamorous personality, it is a consonant rhyme that makes it memorable and speaks directly to the market so the rest of the identity system perfectly reflects the brand’s attributes. The logo incorporates contemporary and classic elements creating a balance between the typographies designed, the difference of the strokes represents all women and their different styles, resulting in a versatile and distinctive logo. The color palette reinforces the clean, elegant and feminine personality of the brand.