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Elevating Global Food Sourcing: Willms International’s Branding by Rattlesnake Group

Elevating Global Food Sourcing: Willms International’s Branding by Rattlesnake Group

With a commitment to excellence and a forward-thinking approach, Willms International is a distinguished global commodity and food-related consumer goods sourcing company known for delivering high-quality products to businesses worldwide. Our mission was to enhance their brand to reflect their unwavering commitment to reliability, professionalism, and customer satisfaction.

Our comprehensive redesign included the development of a bold and recognisable logo and a modern, user-friendly website. This new brand expression is built for flexibility, featuring a clear hierarchy that makes the emphasis on their diverse product offerings flawless. The design prominently showcases essential items and specialised food-related consumer goods to ensure easy access and visibility for customers.

The updated visual identity preserves the trust and recognition Willms International has cultivated over the years and positions the brand for future growth and innovation. By creating a cohesive and adaptable brand system, we have made their extensive product range more accessible and appealing across global markets.

Together, these enhancements elevate the brand experience, ensuring that Willms International’s products are easy to navigate and distinguish globally. With a revitalised and more relevant presence, Willms International is well-equipped to maintain its leadership in the industry, driving excellence in every aspect of their operations. As we continue to support their growth, we look forward to seeing how this refreshed identity will help them achieve even greater success.

CREDIT

  • Agency/Creative: Rattlesnake Group
  • Article Title: Elevating Global Food Sourcing: Willms International’s Branding by Rattlesnake Group
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Web Design
  • Industry: Food/Beverage
  • Keywords: Food Sourcing, Branding, Brand Guidelines, Brand Identity, Brand Design, Web Design, Website

  • Credits:
    Managing Director: Mikael Saakyan
    Creative Director: Valeriia Volkova

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