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Elevating East African Cuisine With Nana Africa With It’s Launch In Australia, A Packaging Design Triumph By Relax Design

Elevating East African Cuisine With Nana Africa With It’s Launch In Australia, A Packaging Design Triumph By Relax Design

Nana Africa is bringing the vibrant flavors and unique cuisine from East Africa to the market, initially with a launch featuring African-style BBQ rubs and ready meals, with plans to add more innovative products to their lineup. The brand’s focus is on capturing the essence of African culture, reflected in its bold and colorful packaging designs.

Our approach at Relax Design, a premier packaging design agency, was to infuse the branding with rich African textures, symbols, and patterns that resonate with the region’s vibrant spirit. We complemented this with mouth-watering photography to enhance product appeal. A compelling brand story was crafted to articulate the passion and uniqueness behind Nana Africa, helping the brand stand out in a competitive market. The launch included three sets of BBQ rubs and three jollof rice ready meals.

Relax Design isn’t just another packaging agency; we create distinctive identities and powerful narratives for both established and emerging brands. In today’s crowded market, attractive packaging isn’t enough; it needs to convey a compelling story and engage customers on a deeper level. Our process is driven by listening, planning, and researching, ensuring that each design reflects the brand’s identity and resonates with the target audience.

We take pride in our global approach, with our headquarters in Sydney and partners across four continents. This international perspective allows us to stay ahead of emerging trends and deliver innovative solutions that work across different markets. Our expertise in creating and enhancing brands has made Relax Design a trusted partner for clients not only in Australia but also in the UK, the US, and India.

By combining creativity with originality, Relax Design is dedicated to delivering outstanding results for clients. Our approach has proven successful time and again, making us a leader in effective packaging design that drives measurable growth and helps brands thrive. We’re committed to changing the way people think about packaging, one design at a time.

CREDIT

  • Agency/Creative: Relax Design
  • Article Title: Elevating East African Cuisine With Nana Africa With It’s Launch In Australia, A Packaging Design Triumph By Relax Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Relax Design
  • Market Region: Oceania
  • Project Deliverables: Packaging Design
  • Format: Pouch
  • Industry: Food/Beverage
  • Keywords: food packaging design

  • Credits:
    Account Director: Paul Frost

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