Kelo is a sophisticated wine website and blog designed to cater to a discerning female audience with a deep appreciation for the art of wine and spirits. Our platform offers a rich array of content, including detailed wine reviews, insights into vineyard locations, and engaging interviews with celebrated winemakers. Additionally, our e-commerce store provides a carefully curated selection of wines, allowing users to purchase their favorites directly from the blog.
The design of Kelo is crafted to reflect elegance and refinement. We use a palette of soft, sophisticated colors inspired by the natural beauty of vineyards. The delicate pale greens of new buds and the rich browns of mature grapevines inform our visual identity, creating a serene and inviting atmosphere that resonates with our cultured audience.
Every aspect of Kelo’s brand identity, from the winery logo to the user interface, wine bottle packaging, catalog, and social media visuals, has been thoughtfully designed with vineyard-inspired elements. This cohesive design approach ensures that each component of the brand—from the online experience to the physical packaging—harmoniously reflects the refined and knowledgeable nature of Kelo.
By integrating these vineyard-inspired details into our design, we aim to provide an elegant and approachable experience that enhances our audience’s appreciation of wine. Our goal is to create a brand identity that not only stands out but also deeply connects with those who share a passion for the nuanced world of wine and spirits.
CREDIT
- Agency/Creative: Giacomo Urgeghe
- Article Title: Elevate Your Wine Brand with Stylish Branding and Packaging Designed for Discerning Tastes
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: olbia
- Market Region: Europe
- Project Deliverables: Advertising, Art Direction, Brand Guidelines, Brand Identity, Branding, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: Wine branding, winery logo design, sophisticated packaging, vineyard-inspired visuals, e-commerce wine design, female audience branding, wine bottle packaging, user interface design, wine catalog design, social media branding, elegant brand identity, premium wine packaging, refined wine aesthetics, wine blog design, curated wine experience, wine and spirits branding, visual identity for wineries, natural color palettes, upscale wine branding, tailored packaging solutions
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Credits:
Art director, Brand identity designer: Giacomo Urgeghe
