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Elegant Three-Dimensional Label Design for Tenute Quattrò Olive Oil by Numeroquattro

Elegant Three-Dimensional Label Design for Tenute Quattrò Olive Oil by Numeroquattro

The story goes that for millennia, Italy has woven deep connections with numerous countries and diverse cultures, creating a rich tapestry of influences and cultural exchanges. Among these connections, the relationship between Greece and Calabria, a region located in southern Italy in a strategic position at the heart of the Mediterranean, stands out. This ancient bond is narrated through the label of a 100% Italian extra virgin olive oil, celebrating this historical and cultural connection. Legend has it that Penthesilea, queen of the Amazons, a tribe composed entirely of warrior women, died in Troy in the war against Achilles. Her nurse, Cleta, upon learning of this, set sail for Asia Minor to recover the body of her queen, but, caught in a terrible storm, she shipwrecked on the shores of Calabria where she decided to build a city named after herself. Here lie the olive groves of Tenute Quattrò, and its scenic views become the subject of the label: the golden sun shining at dawn, the blue sea and its waves, the beaches with sandy dunes, and the lands with green hills. These elements are drawn with simple geometric shapes, embellishing an oil with olfactory notes ranging from aromatic herbs, to tomato, and to fruit. Thanks to an interplay of overlapping papers, bas-reliefs, and hot stamping, the label becomes three-dimensional and harmoniously merges with a special glass bottle, characterized by rounded corners and four sides different from one another. The neck, placed off-center, is protected by a golden band on which the name of the oil is written, while the Tenute Quattrò logo is embossed like a seal of quality, guaranteeing the excellence of the product.

CREDIT

  • Agency/Creative: Numeroquattro
  • Article Title: Elegant Three-Dimensional Label Design for Tenute Quattrò Olive Oil by Numeroquattro
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Montecassiano
  • Market Region: Europe
  • Project Deliverables: Label Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Oil, Extraverginoil

  • Credits:
    Art director and graphic designer: Lorenzo Richiardi

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