“To get on that dream without thinking about it too much, wait for the right moment and go for it, trusting that the universe and luck will conspire in our favor. Take that train, maybe it won’t happen again.”
Project done for Reval San Isidro, a winery in eastern Mendoza, Argentina. The portfolio consists of two wines, a Malbec and a Cabernet Sauvignon. It is designed so that year after year the winery can bring new varietals to the market and the line can grow wine by wine. It is the lowest range wine of the winery, it is an easy to drink wine, friendly, light, not complex at all, ideal to drink at any Opportunity.
The concept is related to taking a risk and daring to take the “leap”, since it is the first wine that the winery markets under its own name. The cunning of the fox is what gives him the wisdom to choose the right moment and carry out his purpose of achieving his dreams.
The illustrations show the fox in different situations that have to do with the varietal they are representing. In the case of Malbec, he is shown covering the whole vignette and dominating the vineyard and the landscape, as this is the most cultivated and important varietal in terms of quality and production in the province of Mendoza. In the case of Cabernet Sauvignon, the fox is posing on a globe, as this varietal is a grape variety that adapts easily to any climate and terrain, and this has led it to be present in the largest number of wine-producing countries.
- Agency/Creative: Juanga Martinez
- Article Title: El Oportunista Wine Label Design by Juanga Martinez
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Juanga Martinez
- Market Region: Europe, South America
- Project Deliverables: Brand Identity, Label Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: label wine design packaging vino identity
Designer: Juan Gabriel Martinez