El Corte Inglés Selection by Supperstudio

El Corte Inglés Selection by Supperstudio

The sashes used by monarchs inspires the brand asset of Selection, the new premium brand of El Corte Inglés.
One of the most important challenges was to build a solid brand capable of combining gourmet products and traditional products or products with denomination of origin under the same packaging architecture.
The proposal articulates the design through a transversal band that divides the pack into three parts and serves to organizes the information and creativity. Based on this architecture and the master brand, each family of products has a design that link with each other, but at the time time respond to the specific needs of each product category.
The main tools we use to communicate are: illustration (craftsmanship), photography (appetising) and graphic design (gourmet). In addition, the special finishes: metallic inks and brand stamping, give a premium look to the packaging line.
The result is a versatile and recognizable design that allows the product family to grow to around 1,000 references in the future.

CREDIT

  • Agency/Creative: Supperstudio
  • Article Title: El Corte Inglés Selection by Supperstudio
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Madrid
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Bag, Box, Can, Jar
  • Substrate: Glass, Metal, Plastic, Pulp Carton
  • Industry: Food/Beverage
  • Keywords: WBDS Awards, Agency

  • Credits:
    Design Agency: Supperstudio

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