“Ekah Habq” is a unique and captivating project that aims to provide a distinctive experience for lovers of the popular card game “Baloot” infused with the delightful flavor of Habq tea. The project’s goal is to create a harmonious blend between the game and the essence of Habq tea, offering a one-of-a-kind experience.
The strategy behind the project revolves around the development of a comprehensive visual identity that combines the elements of the game with the flavor of the tea. This strategy aims to evoke passion, warmth, and a sense of cooperation among the target audience.
The project is aptly named “Ekah Habq,” a carefully chosen name that reflects the essence of the project by merging the elements of Baloot and the distinct flavor of Habq tea. The name consists of two interconnected words: “Ekah,” representing the ambiance of the game, gathering, and entertainment, and “Habq,” symbolizing the spirit of the delicious tea that adds a unique flavor to the game.
The logo of “Ekah Habq” is a fusion of design elements inspired by the iconic glass teacup found in the Kingdom of Saudi Arabia. It features a decoration resembling the Habq leaf, symbolizing the essence of the game and the delicious tea flavor. The cup is accompanied by a delicate glass saucer adorned with Habq flowers. The words “Ekah Habq” are elegantly arranged in a circular layout, reflecting the brand’s endearing personality.
The visual identity of “Ekah Habq” extends to various aspects of the project. The carefully designed posters, menu cards, and membership cards feature meticulous attention to detail, utilizing hand-drawn typography that adds a personal touch. The use of negative space and light gray backgrounds creates a calm and welcoming atmosphere, while subtle warm tones are incorporated to provide an additional touch and elevate the overall customer experience. The color palette includes light gray and black, serving as the primary colors for backgrounds and texts, while red represents the iconic red tea, and dark green symbolizes the Habq plant.
When delving into the design details, one will notice the splendid use of dark gray and gradients of black, adding depth and elegance to the overall composition. A delicate touch of golden yellow is strategically included, evoking a sense of refinement and sophistication in specific details.
In summary, “Ekah Habq” is not merely a place for playing Baloot; it is a haven where unforgettable memories are created. It embraces the essence of simplicity, cooperation, and focus on the game, providing a sanctuary for young game enthusiasts to gather, connect, and immerse themselves in the joys of Baloot. Whether you are a seasoned player or a curious beginner, you will find yourself surrounded by an atmosphere of excitement and fun at “Ekah Habq.”
With its unique visual identity and meticulous attention to detail, “Ekah Habq” successfully embodies the vision of the project, delivering an enjoyable and exceptional experience where the delicious tea goes beyond mere taste and becomes an integral part of the game.
CREDIT
- Agency/Creative: Mohamed Abdel Jawad
- Article Title: Ekah Habq Visual Identity
- Organisation/Entity: Creative
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: moabdeljawad/cairo
- Market Region: Middle East
- Project Deliverables: Advertising, Art, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Branding, Concept Art, Graphic Design, Illustration, Lettering, Logo Design, Poster Design, Typography
- Industry: Entertainment
- Keywords: Logo Design, Logotype, combination mark, lettering, texture, Arabic, poster, Poster Design, visual identity
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Credits:
Designer: Mohamed Abdel Jawad