“Idul Fitri” is Indonesian spelling of Arabic “Eid al-Fitr”. While “lebaran” is localized name for this festive occasion, the etymology is not clear. It is suggested derived from Javanese word lebar which means “finished”,[1] then the word “lebar” is absorbed into Indonesian language with additional suffix “-an”, so it becomes a common vocabulary for a celebration when the fasting ritual is “finished”, or derived from Sundanese word lebar which means “abundance” or “many” to describe the abundance of foods and delicacies served for visiting guests; family, relatives, neighbors and friends during this festive occasion. Another theory suggested, “lebaran” is derived from Betawi, lebar which means “wide and broad”, so the celebration means to broaden or widen one’s heart feeling after fasting ritual of Ramadhan. Madurese people have also a similar word called lober to describe the completion of Ramadhan fast. It is also possible the word ‘lebaran’ derived from the word luber > luber-an > lebaran, which means overflow or flocking.
It has become a tradition for Muslims in Indonesia to give gift hampers to colleagues and family. We also participating in Eid Mubarak’s celebration in a packaging design that carries a contemporary design concept & elegant.
Inspired by the formation of the texture & pattern from the “ketupat” which became the forerunner of the design pattern used in the Hampers Eid Mubarak 2021 packaging. Carrying out vibrant and dynamic colors certainly adds to this work to be unique, captivating and attractive.
Indonesia has very diverse cultures and traditions. The majority of Indonesians are Muslims; therefore, Indonesia has the largest Muslim population in the world. Cultures are strongly associated with religion; one of them is the Indonesian tradition of eating ketupat during Eid Al-Fitr.
Ketupat is a dish made from rice and is wrapped in young coconut leaves woven in a diamond shape. Ketupat was first introduced by an Indonesian theologian named Sunan Kalijaga who was an important figure for Muslims in Java.
CREDIT
- Agency/Creative: Nero Atelier
- Article Title: Eid Mubarak Festival Packaging Design by Nero Atelier
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Indonesia
- Agency/Creative City: Jakarta
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: eid mubarak, arab, hampers, packagingbox, cookies
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Credits:
Designer: Yohanes Raymond