Oh Yah is the coffee shop which serves specialty coffee, especially Coldbrew, located in Saigon. The name can be “Hay Ho” when reading in reverse, feeling energetic and full of energy, like Oh Yah.

Our objective when creating the visual identity for Oh Yah was to craft a young and dynamic look.

The logotype resembles Vietnamese street style, and the logo was designed to imply. The logo symbol is a combination of the letter O, the letter H, a cup, the outline of a coffee bean, and an exclamation mark.

You can see the size of the letter O to the letter H will gradually increase, showing that when saying the word Oh Yah, it is like a shout will be louder, bringing the brand message to more people to know. The exclamation mark here describes care and concern for the other person. When you use an exclamation mark in a conversation, this shows that you want to listen and learn more about the other person’s thoughts and feelings. The exclamation mark can contribute to the combination and development of the relationship between the brand and the customer.

The packaging embraces a vibrant, energetic, and youthful tone, perfectly reflecting the bold and playful personality of the brand. With its bright orange backdrop and clean geometric label design, the overall mood feels modern, confident, and approachable. The use of contrasting blue and white accents adds visual balance, while the typography feels assertive and contemporary, mirroring the lively spirit of coffee culture and creative communities. Every element — from color to layout — conveys fun, freshness, and individuality.

We’re very happy to have created a brand new logo, packaging, and full identity design for Oh Yah.

Our goal was to capture the brand’s fearless attitude and transform it into a memorable visual experience.

We hope to continue connecting with other dynamic, fun, and bold brands that are ready to express their identity through powerful, cohesive design.