Easter is time for Easter eggs. And Anthon Berg has a wide selection of Easter eggs, from beautiful tin eggs filled with delicious treats, to chocolate eggs with a marzipan core and the well-known “bird eggs” made of marzipan, coated in chocolate and sugar.
The Anthon Berg brand has a long tradition of seasonal products, among others, the very popular Christmas collection. As Anthon Berg has taken ownership of the pink colour, the task for Copenhagen-based IDna Group was originally to create a “system” for combining the ‘Anthon Berg pink colour’ with the conventional seasonal colours, such as red for Christmas and yellow for Easter, creating seasonal identities that are true to the Anthon Berg Identity.
For the Easter collections, IDna Group have combined the Anthon Berg pink colour with seasonal elements such as pastel colours and “Easter yellow” while ensuring a premium feeling in the packaging design. The design is targeted the mass premium segment and aims to match the premium quality of the products and to lift Anthon Berg above the competition.
IDna Group delivers identity driven strategy and design for clients such as Arla, Nestlé, Toms Group, Royal Unibrew, Chr. Hansen, VELUX, The European Handball Federation (EHF) and Coop Denmark.
- Agency/Creative: IDna Group
- Article Title: Egg-citing Easter Treats
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Denmark
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Redesign, Packaging Design, Product Architecture
- Format: Bag, Box, Tin
- Substrate: Metal, Plastic