We are grateful to work with the new visual identity of Edge Ecosystem, a company focused on creating an ecosystem that works as a systemic gear, where everyone inside this gear works together and is prepared for a unification of values, facilitating the journey of these members who they’re part.
With the desire for change and availability, through this new identity, change is present. We tried to include a unique aspect that facilitates brand recognition, and that it serves as a seal to signal that the service is part of the Edge Ecosystem, generating even more recognition in the market and an impactful quality that really works and revolutionizes the field in which it is gift. This field of technology, with the hope of revolutionizing the technology market with teaching and services that benefit everyone equally, focusing mainly on the Stock Market and General Cryptocurrencies.
In its new identity, it was necessary for the brand to be minimalist, harmonious, confident, current and revolutionary, bringing robust and strong traits that clearly refer to its values and that each person could feel this essence of the brand, identifying themselves through the symbol, timeless typography and colors.
With this great demand for courage in exploring new horizons in the field of education about the stock market and cryptocurrencies, we wanted to make something timeless and not confusing to look at, exploring all its potential with the new identity and market presentation. We explore from your name to your symbol, playing creatively between patterns and graphics with your concept and embodied typography. Its final result was the result of the junction of the initial of its name with minimalist concepts and shapes, inspired by the conceptual dynamism of the brand, which despite being a symbol with its initial letter, it would be possible to recognize what it is about.
- Agency/Creative: Victor da Silva Barbosa
- Article Title: Edge Ecosystem Brand Design
- Organisation/Entity: Freelance
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Aracaju
- Market Region: South America
- Project Deliverables: Brand Identity
- Industry: Technology
- Keywords: Cryptocurrency, Finance, Technology, Digital
General Director: Victor da Silva Barbosa