Since 2009, EcoClean™ has evolved from a small startup to a leading provider of microbiological solutions for wastewater treatment in Vietnam, driven by a commitment to environmental sustainability. As the company expanded, it became clear that a more cohesive and adaptable brand identity was needed. To address this, EcoClean™ partnered with BEAN CREATIVE® to revamp key areas of their brand, including packaging, web design, and company profile.

The first challenge was creating a unified packaging system. Initially, EcoClean™ relied on a simple logo, but as their product range grew, inconsistencies in their branding became apparent. BEAN CREATIVE® developed a flexible packaging framework that could accommodate future expansions. The design featured a white background for cost-effective large-scale production, with signature cyan and natural shades to reflect the brand’s environmental values. Color block stripes and icons were used to clearly communicate product functions, while the logo was prominently displayed for brand recognition. This system ensures consistency and allows EcoClean™ to quickly adapt to market changes.

EcoClean™’s website also required an update to reflect their expanding product line and provide a better user experience. BEAN CREATIVE® developed a wireframe and layout that showcased their products while ensuring clarity and ease of navigation. Clean fonts and impactful visuals were selected, with a custom icon pack and grid system to help EcoClean™ manage and grow the website independently.

Finally, EcoClean™’s company profile was redesigned to align with their new brand identity and communicate their expertise in wastewater treatment. BEAN CREATIVE® created a polished profile with dynamic wave motifs to symbolize the flow of water and reinforce EcoClean™’s focus on environmental sustainability. The updated profile enhances readability and supports EcoClean™’s mission for a greener future.

These three projects—packaging, web design, and company profile—helped EcoClean™ build a cohesive brand identity. BEAN CREATIVE®’s approach ensures consistency across all touchpoints, streamlining operations and positioning EcoClean™ for continued growth and leadership in the wastewater treatment sector.