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Eco-Packaging Tailored for Telecom Innovative Brand Raylo

Eco-Packaging Tailored for Telecom Innovative Brand Raylo

Raylo is an innovative subscription box brand that offers its customers a new iPhone at an affordable price. Each package includes a 100% compostable Pela case and screen protector. Customers can return their old iPhones, and these are transferred to people from lower-income communities. Therefore, Raylo limits the number of new phones circulating in the market. Keeping that in mind killer design of the box had to be both functional and eco-friendly. At zapakuj.to we created a sturdy project made from 100% recycled two-layered cardboard. The specific construction of the box allowed us to lessen glue usage by 25%! Therefore it’s eco and looks super-friendly.

 

CREDIT

  • Design Agency: zapakuj.to
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Eco-Packaging Tailored for Telecom Innovative Brand Raylo
  • Brand / Project Name: Raylo
  • Strategic Deliverables: Brand Architecture, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Experience
  • Location: Poland
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Entertainment
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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