Cesar Coellar – CUCO
For this project I had to create a new line of sustainable and eco-friendly cleaning products, elaborate a brand and its packaging design. The plan was to achieve a modern feel and use ink made from milk proteins or food instead of chemicals that can cause harm to the environment. The containers were left uncolored in order to save energy and avoid water and air pollution that happens during the coloring process. And finally, the creation of a label wrapped around the containers optimized the use of materials by lowering volumen and mass
CREDIT
- Agency/Creative: Cesar Coellar
- Article Title: Eco-Friendly Pet Cleaning Products Packaging
- Organisation/Entity: Student Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
