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Eco-Friendly Packaging for Consumo Cuidado

Eco-Friendly Packaging for Consumo Cuidado

Alejandro Gavancho – Consumo Cuidado

A while back, I created the identity branding for Consumo Cuidado, a community that specialises in importing and selling natural, organic and eco-friendly. After having created the initial identity, I then created fictional packaging based on the initial identity work. The idea of creating this packaging, which was a personal initiative, was to show how you can apply a brand identity following the brand concept, creating eco-friendly products, free from chemicals and animal testing. To achieve this, I designed packaging that was minimalistic yet colourful, on glass and recycled paper substrates which all transmit the idea of being an eco-friendly brand.

 

CREDIT

  • Design Agency: Alejandro Gavancho
  • Organisation/Project Type: Freelance Concept, Non Published
  • Article Title: Eco-Friendly Packaging for Consumo Cuidado
  • Brand / Project Name: Consumo Cuidado
  • External Design Credits: Designer: Alejandro Gavancho, Photos: Sumiko Miura
  • Project Type: Consumer Brand Creation, Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Strategy, Corporate Service Brand Architecture
  • Design Deliverables: Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Corporate Graphic Design, Corporate Brand Identity
  • Location: Peru
  • Market Country: Peru
  • Market Region: South America
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle, Box, Tag
  • Consumer Substrate / Material: Glass, Pulp Carton, Pulp Paper

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