Eco-Friendly Packaging for Consumo Cuidado
Alejandro Gavancho – Consumo Cuidado
A while back, I created the identity branding for Consumo Cuidado, a community that specialises in importing and selling natural, organic and eco-friendly. After having created the initial identity, I then created fictional packaging based on the initial identity work. The idea of creating this packaging, which was a personal initiative, was to show how you can apply a brand identity following the brand concept, creating eco-friendly products, free from chemicals and animal testing. To achieve this, I designed packaging that was minimalistic yet colourful, on glass and recycled paper substrates which all transmit the idea of being an eco-friendly brand.
CREDIT
- Design Agency: Alejandro Gavancho
- Organisation/Project Type: Freelance Concept, Non Published
- Article Title: Eco-Friendly Packaging for Consumo Cuidado
- Brand / Project Name: Consumo Cuidado
- External Design Credits: Designer: Alejandro Gavancho, Photos: Sumiko Miura
- Project Type: Consumer Brand Creation, Corporate Brand Creation
- Strategic Deliverables: Corporate Brand Strategy, Corporate Service Brand Architecture
- Design Deliverables: Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Corporate Graphic Design, Corporate Brand Identity
- Location: Peru
- Market Country: Peru
- Market Region: South America
- Product Category: Health & Beauty
- Consumer Packaging Format: Bottle, Box, Tag
- Consumer Substrate / Material: Glass, Pulp Carton, Pulp Paper
FEEDBACK
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