Eco-Friendly Packaging for Consumo Cuidado
Alejandro Gavancho – Consumo Cuidado
A while back, I created the identity branding for Consumo Cuidado, a community that specialises in importing and selling natural, organic and eco-friendly. After having created the initial identity, I then created fictional packaging based on the initial identity work. The idea of creating this packaging, which was a personal initiative, was to show how you can apply a brand identity following the brand concept, creating eco-friendly products, free from chemicals and animal testing. To achieve this, I designed packaging that was minimalistic yet colourful, on glass and recycled paper substrates which all transmit the idea of being an eco-friendly brand.