Alejandro Gavancho – Consumo Cuidado
A while back, I created the identity branding for Consumo Cuidado, a community that specialises in importing and selling natural, organic and eco-friendly. After having created the initial identity, I then created fictional packaging based on the initial identity work. The idea of creating this packaging, which was a personal initiative, was to show how you can apply a brand identity following the brand concept, creating eco-friendly products, free from chemicals and animal testing. To achieve this, I designed packaging that was minimalistic yet colourful, on glass and recycled paper substrates which all transmit the idea of being an eco-friendly brand.
CREDIT
- Agency/Creative: Alejandro Gavancho
- Article Title: Eco-Friendly Packaging for Consumo Cuidado
- Organisation/Entity: Freelance Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: Peru
- Market Region: South America
- Format: Bottle, Box, Tag
- Substrate: Glass, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
