I am excited to present my recent collaboration with “Eco,” an innovative carbon-neutral lawn care company dedicated to preserving the environment while enhancing your outdoor spaces. Our comprehensive branding package for Eco encapsulates their mission and principles, setting a pioneering standard in eco-conscious lawn care.
In our creative journey, we delivered a range of essential materials, some of which are showcased here:
Logo Development: Our goal was to craft logos that strike a balance between futuristic aesthetics and the familiar charm of vintage machinery. The designs are evocative of something you might find on your grandfather’s trusted tractor, seamlessly blending a futuristic touch with nostalgia.
Iconography: To symbolize Eco’s commitment to electric-powered equipment, we created a clean and harmonious leaves icon, representing the union of nature and technology.
Marketing Collateral: Our marketing collateral design includes compelling copy and visually appealing ad layouts. We understand the importance of conveying Eco’s message instantly to potential customers.
Print Design: The business cards and printed materials were kept concise and to the point. In the lawn care industry, clarity and efficiency are paramount. Our designs ensure that clients grasp Eco’s services swiftly and effectively.
Color Palette: Initially, our palette featured various shades of green and blue, aligning with nature and sustainability. However, we later introduced vibrant, sunshine-inspired hues to evoke the essence of lush, sun-kissed lawns.
Our creative process was driven by the core values of Eco and the desire to communicate their commitment to sustainability and environmental preservation. We aimed to establish a unique visual identity that not only stands out in the industry but also resonates with Eco’s environmentally conscious audience.
The branding package we delivered for Eco goes beyond aesthetics; it’s a testament to their mission to redefine lawn care as a sustainable and eco-friendly endeavor. We’re proud to have been part of this journey, setting new standards in the world of eco-conscious lawn care branding.
- Agency/Creative: Jason Sanzone
- Article Title: Eco Carbon Neutral Lawn Care
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: United States
- Agency/Creative City: Atlanta
- Market Region: North America
- Project Deliverables: Brand Identity
- Industry: Agriculture
- Keywords: Lawn Care, Landscaping
Graphic Designer: Jason Sanzone