Growing demand for tasty, healthy snacking – and for brands making a positive contribution to the Planet – was the inspiration for Norilicious. Our brief from Unilever was to create a new seaweed snacking brand for SEA that embodied both product promise and sustainable purpose.

Our challenge was to build a proposition that would cut through and connect in the busy, on the go lifestyle of our audience – communicating twin messages of natural deliciousness and the positive impact that seaweed has on the health of our Oceans.

Our response was to integrate both physical and digital brand worlds – with strong messaging and striking visualisation, delivered consistently across packaging design, instore promotion and social media.

We’re delighted with the results – and even happier to receive this fantastic client feedback:

“1HQ were great partners. They understood our vision for the brand at the very early stage, and their experience, enthusiasm and passion helped us bring to life a pack design and campaign that is rooted in the brand’s purpose of helping the oceans while beautifully standing out on shelf.

The 1HQ team showed great sense of ownership, flexibility and professionalism throughout the development process that enabled us go from idea to launch in just 10 months, and made this project feel like a collaboration rather than a typical client – agency relationship, which is what we greatly appreciated!” – Fiona Hong, Unilever

https://vimeo.com/352661326