Easy Peasy Indie Cosmetic Brand and Packaging Designed by CFC

Easy Peasy Indie Cosmetic Brand and Packaging Designed by CFC

CFC – EASY PEASY

Easy Peasy is an indie cosmetic brand recently launched by Amore Pacific. The brand name meaning ‘very easy’ is literately the key concept of the brand. Their stick-shaped products make makeups easy yet perfect.

Keywords of the brand were: easy, active, fun, bold, chat.

To convey the brand essence, CFC created a typographic wordmark and symbol with sense of humor. Inspired by multiple colors and textures of their products, we designed packaging with bold typography and colorful graphics. We also developed a short film introducing the brand concept and products.

CREDIT

  • Agency/Creative: CFC
  • Article Title: Easy Peasy Indie Cosmetic Brand and Packaging Designed by CFC
  • Project Type: Packaging
  • Agency/Creative Country: Republic of Korea
  • Format: Box, Tube
  • Substrate: Plastic, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
27
Good
Vote
6
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
26
Good
Vote
7
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
29
Good
Vote
2
Bad
Vote
0