CFC – EASY PEASY
Easy Peasy is an indie cosmetic brand recently launched by Amore Pacific. The brand name meaning ‘very easy’ is literately the key concept of the brand. Their stick-shaped products make makeups easy yet perfect.
Keywords of the brand were: easy, active, fun, bold, chat.
To convey the brand essence, CFC created a typographic wordmark and symbol with sense of humor. Inspired by multiple colors and textures of their products, we designed packaging with bold typography and colorful graphics. We also developed a short film introducing the brand concept and products.
CREDIT
- Agency/Creative: CFC
- Article Title: Easy Peasy Indie Cosmetic Brand and Packaging Designed by CFC
- Project Type: Packaging
- Agency/Creative Country: Republic of Korea
- Format: Box, Tube
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
