Easy Floss is a brand of floss threads, which are most often designed for needlework, and in particular for embroidery.
The brand is built on solving the pressing problems of all creators faced with inconvenient and impractical packaging. In most cases, floss threads are sold without any packaging. These are just coiled threads wrapped with a small label.
In the usual floss packaging, there is no convenience and practicality, because the product quickly becomes unusable (threads get tangled). That is why it was decided to come up with packaging for floss threads.
The first solution to the problem is to wind the threads on a spool. So, the goods do not get confused. This is very important for the consumer because it provides comfortable use.
Further, it was decided to increase the choice of the product – to make threads of different thicknesses so that the consumer does not have to divide one large thread into several small ones. Based on this idea, a logo was invented that shows the number of threads.
Thus, the buyer can look at the packaging and understand what thickness of thread he needs. For greater convenience, there is an additional designation on the package – a number with the number of threads.
In addition, it was decided to make an oval-shaped hole so that the thread could be pulled out of the package. The consumer can also fix the thread in the slot, which is located at the bottom of the hole.
The lid of the box is color matched to the color of the thread so that you can immediately understand the color and not open the box.
All detailed information is located at the back of the box.
The packaging is designed with great attention to detail. The most important thing was to make needlework for the consumer easy and enjoyable.
- Agency/Creative: Sofi Andrienko
- Article Title: Easy Floss Student Packaging Design Concept for Floss Threads
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Paper
- Industry: Entertainment
- Keywords: floss threads needle
Curator: Evgeny Kashirin