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East Blocks Rebranding: Crafting a Unique Urban Identity in the Heart of Houston

East Blocks Rebranding: Crafting a Unique Urban Identity in the Heart of Houston

Step into the heartbeat of urban transformation as we unveil our significant role in shaping the identity and crafting the visual brand for East Blocks—a visionary 10-block mixed-use district nestled in the vibrant neighborhood of EaDo, Houston, TX. This ambitious project represents the future of urban living, where residential, commercial, and cultural spaces converge to create a dynamic and thriving community.

Our collaboration with CoMo Creatives, a renowned Houston-based marketing firm, has been instrumental in bringing this project to life. Together, we’ve embarked on an exhilarating journey, one that has allowed us to infuse the district with a distinct character and visual narrative that speaks to the energy and spirit of EaDo. At Form Creative, we’ve channeled our expertise into developing a brand identity that not only reflects the unique attributes of East Blocks but also resonates with the diverse community it aims to serve.

Central to this branding effort is the logo we meticulously crafted—a design built from stacked words and blocks. The icon encapsulates the letters ‘E’ and ‘B,’ forming a visually captivating representation of the project’s name when stacked. The block elements within the logo offer boundless possibilities, transforming into a dynamic graphic that serves as a versatile highlight for text or visuals. This logo is a testament to East Blocks’ unparalleled creativity and versatility, providing a unique visual identity that mirrors the energy and excitement of the project.

Through meticulous attention to detail and a deep understanding of the project’s vision, we’ve crafted a visual language that embodies the essence of this transformative development. From the logo design to the color palette, typography, and overall aesthetic, every element has been carefully considered to ensure that East Blocks stands out as a beacon of modern urban living. The brand we’ve created is more than just a visual identity; it’s a story—a narrative that captures the innovative spirit of EaDo and the forward-thinking ethos of East Blocks.

Our work on this project has been a true labor of love, one that showcases our commitment to excellence and our passion for creating brands that inspire and captivate. The collaboration between Form Creative and CoMo Creatives has been a seamless blend of creativity and strategy, resulting in a brand that not only meets the needs of the client but also sets a new standard for mixed-use developments in Houston.

As East Blocks continues to evolve, we are proud to have been part of its journey from concept to reality. Our contribution to this project reflects our dedication to crafting brands that are not only visually compelling but also deeply rooted in the communities they serve. The identity we’ve helped create for East Blocks is one that will endure, standing as a testament to the power of design in shaping the future of urban spaces.

CREDIT

  • Agency/Creative: FORM Creative
  • Article Title: East Blocks Rebranding: Crafting a Unique Urban Identity in the Heart of Houston
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: San Diego
  • Market Region: North America
  • Project Deliverables: Brand Identity
  • Industry: Real Estate
  • Keywords: Mixed-use, branding

  • Credits:
    Creative Director & Designer: Sarah Scharaf

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