Earth Bar is a wholesomeness food bar that promotes healthy food prepped from scratch by using high-quality ingredients and made accessible for all. Earth Bar’s food bowls are colourful and full of flavour. Furthermore, the healthy food bowl is packed with a wide variety of healthy ingredients that are gluten-free and non-GMO in a single container.
The target audience for Earth Bar is mainly working adults and health freaks who are obsessed with maintaining a balanced diet throughout the day.
The design objective for Earth Bar is to promote a convenient packaging that allows customers to have options and reduce the ecological footprint of the world. This is because most of the packaging for healthy food bowls nowadays does not look appealing and is less informative about the food’s calories and origin. Therefore, the packaging comes with biodegradable containers and sleeves, while the twine ropes are used as a handle and customizable cup holder. Furthermore, the mechanism of the twine rope allows for holding different sizes of cups including coffee cups, soup cups, and unlimited varieties of cups. Hence, this creates options for the consumer to enjoy the benefits of having different options of side dishes they prefer.
Lastly, the sleeves design is emphasized with modern slang copywriting such as “Outta this World” and “Freshness Overload” to best fit the brand’s tone and manner. Furthermore, the oval die-cut layout of the sleeves represents the negative space of a plate, and the die-cut of irregular shapes on top of the plate shows the negative space of the ingredients.
Let “Earth Bar’s Eco-Convenient Packaging” make the world a better place.
- Agency/Creative: Ben Chia
- Article Title: Earth Bar’s Eco-Convenient Packaging by Ben Chia
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Malaysia
- Market Region: Asia, Europe, Global
- Project Deliverables: Advertising Photography, Food Photography, Packaging Design
- Format: Bowl, Cup, Sleeve
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Convenient, Eco-friendly, Sustainable, Modern
Lecturer: Deanie Cham