Ynercia is an innovative company based in Brasília, capital of Brazil, dedicated to transforming Third Sector management through AI-driven and automated solutions. Its focus lies in developing AI agents that optimize administrative processes, provide strategic data analysis, and facilitate document creation. With an approach that merges advanced technology and social impact, Ynercia empowers organizations to become more efficient, transparent, and prepared to face future challenges.

The branding project developed for Ynercia aimed to create a modern, technological, and inspiring visual identity that reflects the brand’s pillars of innovation and professionalism. The identity was designed to highlight the company’s mission of connecting technology and humanity, using visual elements that symbolize dynamism, connectivity, and precision. The result is a brand that not only communicates its essence but also directly engages its target audience, reinforcing Ynercia’s presence as a transformative force in the Third Sector.

The Ynercia symbol blends elements that convey movement, connectivity, and innovation. Inspired by the concept of inertia and the planet’s constant rotation, it features a central globe surrounded by two oval axes representing balance and dynamism. At the core, the “Y” shape with a four-pointed star symbolizes precision, focus, and the perfect intersection of technology and purpose. This design embodies the brand’s mission to empower the Third Sector with intelligent, connected solutions, highlighting its role as a catalyst for positive change.

Lettering
The modern lettering that forms the Ynercia name reflects sophistication and technology in every detail. With clean lines, balanced proportions, and a contemporary typeface, it conveys confidence and accessibility. The choice of a minimalist typographic design reinforces the ideas of clarity and efficiency, while the geometric aesthetic evokes the structured logic and precision of artificial intelligence—key pillars of the brand’s innovative positioning.