Gamesys – Dynamic product brand for Delta
“ Dynamic branding for Delta, a new solution for websites at Gamesys and other third-party agencies. Delta is an approach that enables developers to build components for apps and make them available for real time composition, configuration, editing and styling.The Logo is based on the Greek uppercase letter D (Δ) which in mathematics is used to symbolise difference, change or a number of solutions in some equations. This translates perfectly into what we want to achieve with our websites so we tried to convey that same concept into the logo itself.The logo doesn’t have a main composition, instead, a set of rules was created so that pre-defined dynamic shapes can be used to assemble different compositions.Developed at Gamesys.”
CREDIT
- Agency/Creative: Gamesys
- Article Title: Dynamic Branding for a New Solution for Building Websites at a Online Gaming Company
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Industry: Technology
