• Project

  • Region

  • Industry

Dunne Constructions Rebrand

Dunne Constructions Rebrand

Dunne Constructions is a boutique construction company with a reputation for quality and attentiveness. They had achieved success in the past with their recognisable “D” brand marque but needed to evolve in the market. A tight brief with design constraints saw the need to retain the marque. With some restructuring and refinement of the shapes, a fresher “D” was achieved whilst retaining the essence of the original. Pulling back on colour and moving forward with striking monochrome imagery featuring tight crops of structural work and detail-oriented images, a dynamic aesthetic was achieved to push the brand into a more progressive area.

The use of Curious Matter paper was a perfect fit as the sandpaper-like texture fit the brief whilst giving crisp print.

CREDIT

  • Agency/Creative: Studio Sly
  • Article Title: Dunne Constructions Rebrand
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Australia
  • Market Region: Oceania
  • Project Deliverables: Brand Architecture, Brand Experience, Brand Guidelines, Brand Refinement, Graphic Design, Rebranding, Research
  • Industry: Construction

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
1
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
0
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
0
Bad
Vote
1