When it comes to a brand logo everyone is talking about how critical it is to stand out from the crowd or to create something “simple-yet-unique” that’s on-trend but also timeless. While you can’t really deny those things, there is something that’s way more important than any “good logo Characteristics“ is the brand character itself. This IS all for the brand after all.
Dumano is an Ecotourism lodge that provides accommodation located in Bojnurd –Iran’s nature rewarding a much more nature-based experience for tourists and travelers. Even though a modern logo doesn’t exactly go with this concept, we needed to design a visually appealing logo. But like I said before that’s not the main concern and neither it was in Dumano’s identity.
First and foremost there was a Persian culture to show and given the brand’s niche we know this was going to be an essential element for the logo. But we still needed a story or a character to express it.
That was when a Kerosene lamp appeared on our heads! The idea was to come up with a symbol that wasn’t necessarily something new and modern but an image that actually represents an older more natural world. An element that symbolizes light and hope with a warm, welcoming, and of course adventurous theme.
Eventually, with a combination of inspired Persian famous patterns and nature itself, we were able to create the thing that we hoped for. A distinctive visual identity that can speak of a different adventure. Just like what Dumano’s slogan says: an experience just for you!