Naming and packaging for this Extra Virgin Olive Oil from Arribes del Duero, which is a tribute to the owner’s grandfather, Domingo Gajate Rengell. This man worked until he was 93 years old in the olive grove with an enviable energy thanks to taking his own oil. When they told us the story, in addition to wanting to enhance the energy values of this product, we decided to focus the entire concept on creating an Energy EVOO. The client in the briefing suggested us to make the packaging in a can since it was a system that he did not yet have and that he liked a lot. With all this, we decided to make a metaphor that this client likes so much and we looked for a round can that, together with a sleeve print, simulates one of the most famous batteries on the market so that it is easily remembered by the consumer, causing a smile since The packaging, in addition to being original, is very nice and practical.
We looked for a can that had the same shape as a battery, so it would be easier to recognize it. As a first option, we sought to paint and screen print the can, but because of the union it was impossible, so we decided to make a sleeve with reused and reusable plastic that also withstands the dripping of the oil itself better and could also be printed in metallic colors so that it would resemble possible to the most famous battery on the market.
The result is a can of oil that catches your attention, firstly because of its shape and secondly because it looks familiar to you, so it will not go unnoticed and it is very easy to recognize it and that it stays in the mind of the consumer. It is being a success in sales since the stores want to have it on their displays as a claim.
- Agency/Creative: Javier Garduño Estudio de Diseño
- Article Title: Duerogell Energetic Oil Brand and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: La Hiniesta. Zamora. Spain
- Market Region: Europe
- Project Deliverables: Packaging Design, Product Naming
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: olive oil, energetic, packaging
Javier Garduu00f1o EdD: Javier