Landor Hamburg – BRUTE
“ Driven by data, designed by nature
Stormy, rainy, unpredictable. Hamburg must be the last region on earth to produce wine.
So how do you market a wine grown in such an inhospitable place?
The brutal Hanseatic weather shapes the wine. So we used it to shape the brand.
Empty bottles are stored out in the vines throughout the year, cultivating a unique patina from exposure to the elements. Then, to create a fully weather-powered brand experience, we built an algorithm that captures the Hamburg weather and generates packaging that reflects the brutal conditions of each vintage.
Wine crafted by the elements.”
CREDIT
- Agency/Creative: Landor Hamburg
- Article Title: Driven by data, Designed by Nature, German Wine Crafted by the Elements
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Germany
- Market Region: Europe
- Format: Bottle, Wrap
- Substrate: Glass, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
