Packaging design for a line of in-house roasted coffee for a local bakery Tortishnaya.
Tortishnaya is a favorite place of the townspeople, a modern, stylish confectionery with its own large production facility. The favorite drink for visitors in addition to a delicious dessert is coffee. In order for visitors to take home their favorite coffee, the pastry shop produces packaged drip-coffee of its own roasting.

The design of the packaging is a symbiosis of style, minimalism and positive emotionality.
The main idea of the design is the use of a through inscription covering all sides of the package. To unravel this visual puzzle, the visitor needs to take the box in their hands, twirl it and look at it from all sides. This approach adds interaction and fun, emphasizing the individuality of each customer.

The color palette of the packaging is clean and bright, which not only makes the product catchy and noticeable on the shelf, but also helps to clearly distinguish the different varieties of coffee in the line. Bright shades create associations with energy and wakefulness, which perfectly matches the morning ritual of our visitors.

A special element of the packaging are the funny emotional eyes, which give the box character and make it truly alive. These cute eyes not only enhance the visual appearance, but also give the product an extra dose of positive emotions. Opening the package, the buyer discovers not just coffee, but a real companion of the morning, ready to give a smile and vivacity for the whole day.

Thus, the design of coffee packaging from Tortishnaya is not just intended to protect and conveniently store the product, but also becomes a real source of inspiration and good mood for our visitors.