Moisture absorber fragrance packaging concept for dacha owners.

An innovative moisture absorber fragrance is designed specifically for summer cottage owners who want to ensure their homes remain fresh and dry during the winter closure and welcome them with a pleasant aroma in the summer. After extensive research and audience segmentation, I identified the ideal target audience: cottage owners who value a dry, fragrant environment when they return after winter.

Inspired by the quintessential tool of every gardener and cottage owner —the bucket—I transformed this classic item into the form factor of the fragrance. This clever design not only resonates with our target audience but also adds a practical and nostalgic touch to the product. The bucket-shaped fragrance is both functional and charming, blending seamlessly into the cottage environment.

The packaging features vibrant, direct designs that evoke the joyous and lively essence of summer. Each package is adorned with images of succulent fruits that reflect the specific scents available: plum, apple, and cherry. These vivid illustrations are not just decorative but also indicative of the delightful fragrances within, creating an immediate connection with the consumer’s sensory expectations.

The air freshener comes in different sizes to cater to various storage needs, from small boxes and drawers to larger spaces, ensuring that every corner of the cottage can remain fresh and moisture-free. This flexibility is designed to meet the diverse requirements of our audience, enhancing the product’s usability and appeal.

The packaging features a bold, prominent logo that ensures brand visibility and recognition. Complementing the logo, smaller typography provides detailed information about the product and its specific scent. This clear and concise presentation helps customers quickly understand the benefits and characteristics of the air freshener.

By combining practical functionality with an emotionally appealing design, the moisture-neutralizing fragrance not only solves a common problem for cottage owners but also enhances their overall experience. The bright, summery design and familiar bucket shape evoke pleasant memories of time spent in nature, reinforcing the product’s connection to the user’s lifestyle and environment.