Drey Curated concept store, curated fashion collections, products from different high-end and luxury brands worldwide.

Drey concept store is a multi-brand retail store that carefully curates assortments, The store has different departments, such as fashion, accessories, and home décor. Handpicked products are pulled together from different brands and designers and usually span different lines.

The Drey store is a carefully sourced collection of timeless high-quality essentials that come collectively together under one roof. We are focused on sustainable luxury and minimalism for all. We work together with other brands to showcase luxury essentials that are affordable.

Creative concept: The Drey logo is a bold and crisp custom-designed logotype. The logotype is in black and white color, which gives a sense of luxury and expertise. The heavy bold thickness of the lettering has distinct lines that look great in black color, which adds strength to the brand. The logo is all in the upper case which makes the logo look modern and unique.

The current Drey Visual branding also visually hints that it is aimed at a younger audience.
The design is contemporary and strict, it is a symbol of the company, which main qualities are expertise, authority, and confidence in its products. Its simplicity and minimalism make it timeless and always actual and its calm and black, gray & white color palette puts an accent on the products of different luxury brands. The black, gray, and white color combination of the Hi-Tec visual identity is a reflection of the professionalism and authority of the company, which is always in search of innovations and ways of modernization.