The brand identity for Dream Sweets was created with a focus on health, wellness, and joy. The logo design is inspired by a mouth and teeth, representing the dream of indulging in sweets without any guilt or negative consequences. The choice of a gummy bear made of glass highlights the key benefit of the product, which is that it contains zero sugar and low calories. The glass-like texture symbolizes the purity and cleanliness of the product, reinforcing the idea that these sweets are a healthier alternative to traditional sugar-filled gummy bears.
The brand story for Dream Sweets is centered around the idea of satisfying sweet cravings without sacrificing health. The brand promises to provide a solution for those who want to enjoy sweets without the negative consequences. The brand messaging is focused on health and wellness, emphasizing the fact that the gummy bears are low in calories and contain zero sugar.
The brand communication strategy is focused on creating a strong visual representation of the brand’s promise and values. This helps to differentiate Dream Sweets from other sweet brands on the market, and reinforces the idea that this brand is dedicated to providing a healthier alternative to traditional sweets. The overall visual concept of a gummy bear made of glass serves as a strong representation of the brand’s promise, and the brand messaging reinforces this idea, making it clear that Dream Sweets is the perfect choice for anyone looking for a healthier sweet treat.
- Agency/Creative: Quang Nguyen (wang.rar)
- Article Title: Dream Sweets – A Nice Semblance Of Food & Aesthetic
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: Brand Identity
- Industry: Food/Beverage
- Keywords: brand identity design, zero sugar, gummy bears, packaging
illustrator: Duc Luong (luong.doo)