Navas Drinks’s botanical, premium mixers are designed to complement and enhance drinks, not overpower them. We created the brand from scratch to be the refreshing, natural choice for premium spirits.
Navas came to us in 2019 to craft a premium mixer brand that showcases natural refreshment with Cornish heritage.
We provided a strong brand identity, illustration, naming, typography and brand guidelines.
We wanted Navas to stand out in the drinks market, both on its own and alongside spirits, and not just be seen as a secondary product. With this in mind, we developed a bold brand, juxtaposing Cornish geology-inspired organic patterns with bright and contemporary colour palettes.
Paired with a sophisticated Romanesque logotype to reflect their refined approach and a bold, clean ‘N’ shaped asset that forms a highly recognisable label shape, the overall result is a fresh, confident and premium brand identity.
The brand name adds to the Cornish story too, reiterating their connection to the Helford River and the small creek village, Port Navas.
The range of mixers has expanded, and using the established brand asset, adding new complimentary colour ways to represent flavour cues, Navas has a real presence on the shelf, on the table and at the bar.
Nick Marsh, Navas Drinks Founder.
“There aren’t enough superlatives to describe Kingdom & Sparrow. An exceptionally creative, professional and fun team to work with.
At every stage, they have challenged and interpreted our thoughts into fantastic brand design and images. We couldn’t be happier with the results and look forward to continuing to develop Navas Drinks with Kingdom & Sparrow.”
- Agency/Creative: Kingdom and Sparrow
- Article Title: Drawing Attention to Purposefully Understated Mixers
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Falmouth
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Illustration, Packaging Design, Typography
- Industry: Food/Beverage
- Keywords: Brand Identity, Illustration, Botanical, craft,
Marketing Manager: Deb Simmonds