With a purpose that goes beyond aesthetics, Dr. Wilson Júnior is an orofacial harmonization specialist dedicated to transforming his patients’ lives, promoting a profound change that directly reflects how they see themselves, how they relate to others, and, above all, how they love themselves.

His approach transcends the superficial, reaching comprehensive well-being and leaving a lasting impact on the lives of those who trust his care. This philosophy was the starting point for the development of a branding project that would reflect this essence, led by Vinicius Moretti, creative director of Moretti Studio.

The challenge was to create a visual identity and brand positioning that captured the depth of Dr. Wilson Júnior’s work, aiming not just at superficial alterations but at promoting overall well-being that transforms his patients’ lives in a lasting way. The result was a brand that embodies a strong and inspiring concept, grounded in historical references.

The logo, the central element of this identity, was inspired by a myth that resonated among the nobility during the European Renaissance, fueling the search for new discoveries and inspiring explorations toward the New World. This symbolism was crucial in building a narrative that connects with the transformation and the sense of quest that also shapes Dr. Wilson Júnior’s work. The context of the 16th century, with its Renaissance fervor, adds a layer of depth to the brand’s concept, evoking the idea of a journey of self-discovery and renewal.

During the development of the personal brand, a new opportunity emerged: expanding the clinic’s reach with a line of skincare products. Created as a natural extension of the brand, this exclusive line was designed to serve two purposes. First, to offer an initial experience for new patients wanting to get to know the Dr. Wilson Júnior brand. Second, to serve as a tool to maintain and enhance the results of treatments performed at the clinic.

The products, which include a facial cleansing soap, serum, facial moisturizer, and lip gloss, were designed to reflect the sophistication of the brand. The packaging and labels were carefully developed to convey a sense of excellence and care, positioning the line as a tangible extension of the premium experience patients already receive at the clinic.

During the creative process, one striking detail of Dr. Wilson Júnior’s personality caught our attention: his habit of wearing rings on his thumb or index finger. This visual trait became a unique characteristic that we decided to incorporate into the visual identity in an innovative way. From this observation, the idea of creating a custom ring with the brand’s symbol emerged.

The ring was modeled in 3D with a simple yet impactful design, so that when greeting someone, the brand’s symbol would be subtly revealed, reinforcing the identity in an elegant and unexpected way. Dr. Wilson Júnior fully embraced the idea, and the ring became part of his routine, naturally integrating into his personal and professional style.