Dr.Stern Pharm – Pharmacy-Inspired Skincare Packaging
This project presents the long-standing packaging design for Dr.Stern Pharm, a Russian dermocosmetic brand that has been available on the market since 2016. The design solution is rooted in a clear pharmaceutical visual language, conveying trust, efficiency, and ingredient transparency — key values for over-the-counter skincare products sold in pharmacies.
Brand Strategy and Concept
The core idea was to position Dr.Stern as a professional, pharmacy-grade skincare brand, easily distinguishable on crowded shelves and immediately recognizable as medically aligned. The brand needed to speak the language of clinical precision rather than lifestyle beauty.
Design System Highlights:
– Minimalist and sterile aesthetic, built on a white background with modular grid layout and restrained typography
– Color-coding system: Each cream type features a dedicated color accent used consistently across the layout and in the cross icon within the Dr.Stern logo, reinforcing brand coherence and functional differentiation
– Active ingredient logic: The number of active components in each product is highlighted as a bold numeral on the front panel — a clear signal of transparency and targeted efficacy
– Usage icons and visual markers guide the consumer quickly and intuitively toward the appropriate product
Results
The design has remained in use with minimal changes for nearly a decade, proving its timelessness, clarity, and effectiveness. Dr.Stern Pharm continues to hold a stable position in the Russian pharmacy market thanks to its strong, purpose-driven identity and clean, functional packaging system.
CREDIT
- Agency/Creative: Vladimir Shmoylov
- Article Title: Dr.Stern Pharm – Pharmacy-Inspired Skincare Packaging by Vladimir Shmoylov
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Tube
- Industry: Beauty/Cosmetics
- Keywords: pharmaceutical packaging, skincare packaging, pharmacy design, clinical branding, medical packaging design, apothecary-inspired, OTC product design, dermocosmetics, minimalist packaging, white packaging, clean design, color-coded system, ingredient transparency, packaging system, Vladimir Shmoylov, Dr.Stern, healthcare packaging, trusted visual identity, functional design, product differentiation, visual clarity
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Credits:
Creator: Vladimir Shmoylov
