Designed by Vladimir Shmoylov for Swiss Pharm, Dr. Shtern is a professional-grade haircare line positioned at the intersection of pharmaceutical science and salon performance. The challenge was to create a packaging system that would ensure intuitive navigation, strong shelf presence, and brand scalability — while reflecting the clinical reliability expected from a Swiss cosmetics producer.
The core visual concept revolves around an abbreviation-based system: each shampoo and conditioner variant is defined by a unique 3–4 letter code derived from its active ingredients or benefits (e.g., HHB, CEPP, KCC). These abbreviations serve as bold graphic identifiers and are paired with dedicated color codes to establish immediate visual differentiation across the range.
To emphasize the relationship between product pairs, the conditioners reuse the corresponding shampoo color in a less saturated tone — creating a coherent yet distinct duality within the line. This strategic nuance supports salon professionals in quickly identifying product types during everyday use.
Minimal white HDPE bottles, paired with precision-printed self-adhesive labels, underscore the brand’s clean, clinical positioning. The layout prioritizes ingredient highlights, usage clarity, and key claims (SLS- and paraben-free), supporting transparency and trust.
The result is a visual identity system that feels both rigorous and expressive — scalable, purposeful, and rooted in brand logic. It aligns seamlessly with Swiss Pharm’s values and communicates effectiveness without sacrificing aesthetic clarity.
CREDIT
- Agency/Creative: Vladimir Shmoylov
- Article Title: Dr. ShternProfessional Haircare Packaging System by Vladimir Shmoylov
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Edinburgh
- Market Region: Europe
- Project Deliverables: 2D Design, Brand Architecture, Identity System, Packaging Design
- Format: Bottle
- Industry: Beauty/Cosmetics
- Keywords: Vladimir Shmoylov, professional packaging, shampoo packaging, conditioner packaging, haircare design, beauty branding, visual identity, label design, cosmetic packaging, color coding, pharmaceutical style, typographic packaging, Swiss design, HDPE bottle, clean beauty, minimalist packaging, packaging system, salon products, functional design, product differentiation, personal care branding
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Credits:
Design & Creative Direction: Vladimir Shmoylov
