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Dozen Agency Creates The First Manly Snack Branding for Cabandos

Dozen Agency Creates The First Manly Snack Branding for Cabandos

Kabanos from Belarus: With products that have vivid flavours, but not that outstanding of a packaging, they looked for a way to showcase their product on the shelf. This is how Cabandos’ rebranding began.

Meat: It’s the only thing that the manliest of us need when we need to still our hunger ASAP during a football match or a shooter session, when going out of town or spending quality time with friends. So, we have a mouth-watering product, a snappy name, but what brand lacks is some muscle.

Where Cabandos is, there is a Hog: This is what we understood while holding our survey. Our consumers are not youngsters, but self-reliant experienced men that know what they want: 1) To still their hunger 2) To look manly while doing so. The real thing for real men,” this is how the first-ever manly snacks talk about themselves.

Red Colour: We decided to preserve the original color, especially since it worked well with the new brand mascot. The Hog is symbolic of the trophy of a real man—a breadwinner and achiever. The brand combines its name’s semantics and the image of its mascot. Now, its brave and tough character is noticeable from afar.

The Cabandos Bunch: Has become a staple for sports events, street-fight venues, music fests, and other “masculine” events. And it’s rather successful at holding its own on the shelf. And we are happy with that. Because sometimes all a brand needs being a bit hog-pushy.

CREDIT

  • Design Agency: Dozen Agency
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Dozen Agency Creates The First Manly Snack Branding for Cabandos
  • Brand / Project Name: CABANDOS
  • Strategic Deliverables: Brand Architecture, Research / Insight, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Redesign, Graphic Design, Rebranding
  • Location: Ukraine
  • Market Country: Belarus
  • Market Region: Europe
  • Product Category: Snack Food
  • Consumer Packaging Format: Blister-Pack
  • Consumer Substrate / Material: Plastic

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