Mabe aims to enter the skincare market with the goal of standing out on the shelf, making skincare routines more accessible, and demystifying the complexity of building and maintaining a regimen that goes beyond just cleansing and sun protection.

Mabe is a vibrant, young, and fun brand that embodies these qualities in its entire identity, using bold and striking colors and fonts to captivate and attract attention. With the message that our skin is our home, and that each type of skin requires specific care, Mabe offers a product for every need.

Alongside the creation of the visual identity, we also developed the packaging. The goal was to create unified and harmonious communication across the products while ensuring they stand out on the shelf and represent their attributes. As a new brand, the logo is prominently featured, designed to establish itself in the public’s mind with a simple, clean, and modern look.

One of the solutions devised for this project was the implementation of a usage guide, making the products easier to use and purchase by explaining their function and order of use within a routine.

The result is a cohesive blend of brand, identity, and packaging that perfectly conveys the desired message and objectives in a modern and relaxed manner. The attention to detail in the design and communication strategy reflects Mabe’s commitment to making skincare accessible and enjoyable for everyone. By breaking down the barriers and complexities often associated with skincare, Mabe encourages consumers to embrace their skincare routines with confidence.